PARISETTES
GOURMET DRESSINGS, HANDMADE IN THE BEAUTIFUL WAITAKI VALLEY, NORTH OTAGO. SOUTH ISLAND, NEW ZEALAND. SOLD ON THE SHELVES ONLY IN THE SOUTH ISLAND, PARISETTES'S OBJECTIVE WAS TO EXPAND TO MARKETS NATIONWIDE.
BRIEF:
To be recognised and stay competitive in this broader market, a brand refresh was mandatory to it's success. The logo needed to be modernised and distinctive, while the packaging; clean, simple and fresh.
A fresh, modern and now distinctive logo that will perform well in many applications moving forward. The ligatures of the font chosen can be seen reflected in the line weights and curved elements that make up the jug’s form. This helps to unify the logo as a whole, giving it the strength and balance required for distinction and the competence to lead within its marketplace.
LABEL ONE
LABEL ONE
SIX OTHER DRESSING LABELS
SIX OTHER DRESSING LABELS
ALL SEVEN NEW FLAVOURS
ALL SEVEN NEW FLAVOURS