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V2 RETROFIT


VIRIDIAN GLASS ARE A B2B FOCUSED ENGINEER AND SUPPLIER OF GLASS TO MANY DIFFERENT WINDOW MANUFACTURING AND RETAIL BUSINESSES. THEIR OBJECTIVE IS TO ENTER & DOMINATE THE NATIONAL B2B 'RETROFIT DOUBLE GLAZING' MARKET WITH THE V2 BRAND AS A CATEGORY CHAMPION.
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THE BRIEF:
Design logo / brand identity that differentiates 'V2 Retrofit' from the little players and it's direct competitors within the double glazing industry. The logo / brand needs to relate to it's initial audience of glass sales people that are passionate about glass and it's architectural possibilities. But it is mandatory it speaks to it's ultimate audience, New Zealand home owners. They love their homes and how windows let in natural light. Double glazing makes their homes warmer, cozier & quieter. The core audience are those seeking to upgrade their quality of life by renovating or replacing older windows with retro-fit double glazing. 
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V2 RETROFIT FINAL SIZING & SURROUNDING SPACE LIMITATIONS
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V2 RETROFIT PARALLEL ALTERNATIVE SIZE & SURROUNDING SPACE LIMITATIONS
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V2 RETROFIT LOGO COLOUR RATIONAL & PALETTE​
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V2 RETROFIT LOGO MONO OPTIONS & BACKGROUND TONAL DIFFERENCES​
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V2 RETROFIT APPAREL OPTION ​
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V2 RETROFIT BUSINESS CARD OPTION ​
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V2 RETROFIT LOGO AND CORE SUPPORT TEXT BANNER OPTIONS ​
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V2 RETROFIT VEHICLE GRAPHICS      
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AUCKLAND HOME SHOW EXHIBITION CONCERTINA HAND OUT BROCHURE - FLAT 540 X 250mm / FOLDED 250 X 108mm
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AUCKLAND HOME SHOW EXHIBITION STAND WALL PANELS
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SHORT WALL MADE OF THREE PANELS: 2300h X 3300mm 
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LONG WALL MADE OF FIVE PANELS PLUS TWO END SPACER PANELS: 2300h X 6600mm 
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