HENRIETTA SOAPS
HENRIETTA SOAPS ORIGINATED IN 1984 WITH THE PURCHASE OF A SECRET FRENCH POLYNESIAN SOAP RECIPE FROM HENRIETTA. THE RECIPE HAD BEEN HANDED DOWN THROUGH GENERATIONS OF HER FAMILY, WAS BOUGHT, MARKETED BY DUNEDIN LOCALS TO SHOPS, GARDEN CENTERS ACROSS NEW ZEALAND AND ALSO EXPORTED TO TAIWAN AND JAPAN. NOW THE OWNERS FOLLOW THIS HISTORIC PASSION TO INNOVATE AND PRODUCE HIGH-QUALITY PRODUCTS AND, OF COURSE, CONTINUE THE LEGACY OF HENRIETTA SOAPS.
THE TASK:
This brand and logo / identity was slowly deteriating with the printers reproduction process. Their cheap “we can do it”, she be right attitiude, sometimes replaced the logo with a typical system font or traced it slowly destroyed the edges of it’s form to a point of no return. The old was gone but was still needed to reflect the historical handwritten element of the brand itself. To future proof while enhancing the origins of a home/handmade, handwritten logo type, this new logo was created. The natural curve of the name was held on to while letter weights and relative angles were created to build continuity within its form. The addition of the ‘H’ and ‘a’ swash were introduced to align the logo with the word soap written underneath.
FINAL SIZE & SURROUNDING SPACE LIMITATIONS
BRASS PRESS IMPRESSION ON SOAP
THE BRIEF:
The Soap is made in New Zealand from only natural, quality ingredients, it's simple, gentle, and biodegradable. To capture the market, Henrietta needed packing to reflect these values and to portray an image that is also seen as environmental friendly.
The Soap is made in New Zealand from only natural, quality ingredients, it's simple, gentle, and biodegradable. To capture the market, Henrietta needed packing to reflect these values and to portray an image that is also seen as environmental friendly.
THE ENTIRE RANGE INCLUDES A FOUR PACK VERSION.